Avon Anew Reversalist Illuminating Eye System

I love this eye cream so it came to me as no surprise when it was awarded twice for Best Eye Cream.

I first tried ANEW REVERSALIST Illuminating Eye System when I had just become an Avon Representative. In fact this eye cream was actually one of the first Avon products I had ever tried from Avon so I didn’t have any idea what to expect other than what I had read about the product which was that it diminished dark circles and the appearance of fine lines. Naturally when I read that claim I didn’t hesitate to try it.

The first thing I noticed was the packaging. Because ANEW REVERSALIST Illuminating Eye System is a 2 step system, Avon has made it very convenient by combining the two creams into one twist-on pot. The main cream (Step 1) is on the bottom and Step 2 the brightening formula or what Avon calls the “Sheer Veil” is attached on top.

Step One:
The cream is nice and thick but at the same time it spreads easily so a little dab is all you need to cover the entire area. You’re supposed to use the cream on the eye area and on a clean face morning and night.

Step Two:
Wait a couple seconds for the cream to absorb then use the “Sheer Veil” under your eyes where you see dark circles. The Sheer Veil is a light shimmery cream that when applied will brighten the dark shadows under your eyes.

Did it work?
Yes it did. The Sheer Veil brightened up my eyes instantly. It’s very subtle but it is noticeable. After about a week of using the Step One cream my eyes did appear less tired more supple and after two weeks I started noticing the fine lines looked more plump and not as deep.

It’s a good eye cream and for the price it’s an excellent cream. Avon often has it on sale and sometimes for as low as $25.

Much kudos to Avon for their ANEW REVERSALIST Illuminating Eye System and winning 2 times in the Best Eye Cream Category.
Voted Fashion Magazine 9th Annual Readers Choice Awards

Voted 2010 Prevention Beauty Awards for Best Eye Cream
As posted on the Prevention website:
“As anyone over 30 knows, the skin around the eyes is hit hardest by aging. The perfect counterpunch: this regimen, which, according to Judge Amy Taub, MD, “really makes a difference.” Step one: a cream that activates a repair molecule to trigger production of collagen, which helps minimize crow’s-feet and undereye circles. Step two is the “brightening veil,” a sheer highlighter with light-refracting mica and silica that instantly soften imperfections. “My skin looks good, even without makeup,” said one tester. Not comfortable sans cosmetics? Fear not—the duo isn’t greasy, so makeup won’t slip and slide.
Use it right Apply the cream in the morning and evening; follow with a broad-spectrum SPF 30 in the am. Use the brightening veil whenever skin needs a pick-me-up.”