Avon ANEW anti-aging products have been helping millions of Avon customers look younger and beautiful for two decades and this year ANEW is celebrating its 20th anniversary. Avon ANEW is known worldwide and has become the company’s largest brand. Since the introduction of their first product in 1992, Avon has expanded the line to meet virtually every anti-aging skin care need.
The ANEW Anti-Aging brands includes:
- ANEW Clinical
- ANEW Rejuvenate
- ANEW Reversalist
- ANEW Ultimate
- ANEW Platinum
- ANEW Genics,
- ANEW Solar Advance
- ANEW Anti-Aging Makeup
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ANEW Skincare Regimens
If you use Avon ANEW regularly you probably have already have seen the benefits that a daily ANEW regimen can bring but if you are “new” to ANEW or have never tried any of the products here is a breakdown of the ANEW skincare regimens.
The most popular of the Avon ANEW products are the customized Anti-Aging regimens. ANEW skin care regimens are specifically designed to meet the skin care needs of individuals in their 30’s, 40’s 50’s and 60+. The basic ANEW regimen starts with 4 main products:
- Cleanser
- Day Moisturizer
- Night Moisturizer
- Eye Treatment.
When used together on a regular daily basis these four components are the foundation of the ANEW skin care regimens. A typical ANEW anti-aging regimen is a 3 step process:
Step 1 – Cleanse with an ANEW Daily Cleanser:
Used daily, morning and night, ANEW Cleansers remove makeup & impurities preparing the skin for moisturizers and treatment.
Step 2 – Moisturize with a ANEW Day & Night Cream:
ANEW SPF Day Creams treat and protect the skin from the sun’s harmful UV rays as well as protect against environmental pollutants. ANEW Night Creams treat and moisturize skin at night when it is more receptive. Using ANEW moisturizers nightly helps boost skin cells to replenish and repair daily damage caused by sun, pollution and weather as you sleep.
Step 3: Finish off with an ANEW Eye Treatment:
ANEW Eye treatments treat the delicate eye area of fine lines, puffiness and discoloration.
Getting in the habit of cleansing, moisturizing and treating your skin day & night isn’t always easy but it is necessary for healthy skin. Choosing the right products for an anti-aging skin care regimen can also be confusing but Avon has taken the guesswork out of skin care by customizing the ANEW regimens by age group. The Avon ANEW daily skincare regimens are:
ANEW Rejuvenate 30+
For those in their 30’s, ANEW Rejuvenate addresses the early signs of aging by visibly reducing fine lines, evening out skin tone, shrinking the look of pores and smoothing rough texture.
The Avon ANEW Rejuvenate regimen includes:
- ANEW Rejuvenate Revitalizing 2-in-1 Gel Cleanser
- ANEW Rejuvenate Day Cream SPF 25
- ANEW Rejuvenate Revitalizing Night Cream
- ANEW Rejuvenate 24 Hour Eye Cream
Additional Rejuvenate Skin Care Treatments
- ANEW Rejuvenate Night Sapphire Emulsion
- ANEW Rejuvenate Flash Facial Revitalizing Concentrate
- ANEW Rejuvenate Mineral Facial Rinse-Off Treatment
- ANEW Rejuvenate Glycolic Facial Treatment
ANEW Reversalist 40 +
Avon ANEW Reversalist is for individuals in their 40’s who may be experiencing moderate signs of aging, including wrinkles, loss of firmness and discoloration.
Avon ANEW Reversalist regimen includes:
- ANEW Reversalist Renewal Foam Cleanser
- ANEW Reversalist Day Cream
- ANEW Reversalist Night Cream
- ANEW Reversalist Illuminating Eye System
Additional Reversalist Skin CareTreatments
- ANEW Reversalist Night Sterling Emulsion
- ANEW Reversalist Renewal Serum
ANEW Ultimate 50+
For those in their 50’experiencing advanced signs of aging ANEW ultimate addresses specific skincare concerns within this age group, such as loss of elasticity, volume and cushion, as well as deep wrinkles and dark age spots.
The Avon ANEW Ultimate regimen includes:
- ANEW Ultimate Age Repair Cream Cleanser
- ANEW Ultimate Age Repair Day SPF 25
- ANEW Ultimate Age Repair Night Cream
- ANEW Ultimate Contouring Eye System
Additional Ultimate Skin Care Treatments
- ANEW Ultimate Age Repair Gold Emulsion
- ANEW Ultimate Elixir Premium
ANEW Platinum 60+
Platinum targets anti-aging concerns for those in their 60’ and up who are experiencing advanced signs of aging. Platinum’s rich formulas improve the neck area, deep wrinkles, dullness, extreme dryness and improves firmness and elasticity.
The Avon ANEW Platinum regimen includes:
- ANEW Platinum Cleanser
- ANEW Platinum Day Cream
- ANEW Platinum Night Cream
- ANEW Platinum Eye & Lip Cream
- ANEW Platinum Serum
ANEW Skin Treatments
In addition to the above daily regimens Avon customers can also target and treat specific aging concerns where more attention is needed.
ANEW Clinical
ANEW Clinical helps target problem areas that need extra help with wrinkles, loss of firmness, uneven texture or discolorations. ANEW Clinical target treatments are used along with any ANEW regimen listed above and are applied immediately after cleansing and before the day and night creams. ANEW Clinical is Avon’s at home option to dermatological procedures.
Some of the more popular Clinical Treatments are:
- ANEW CLINICAL Eye Lift PRO Dual Eye System
- ANEW CLINICAL Advanced Wrinkle Corrector
- ANEW CLINICAL ThermaFirm Face Lifting Cream
- ANEW CLINICAL Advanced Retexturizing Peel
- ANEW CLINICAL Luminosity Pro Brightening Serum
ANEW Genics
The newest addition to the ANEW family and currently the most talked about is the breakthrough night treatment, ANEW Genics. ANEW Genics is scientifically developed with a patented Youth Gene Technology to help skin look up to 10 years younger. Avon is first in the skincare industry to introduce this groundbreaking Youth Gene night treatment.
ANEW Genics is used in place of the ANEW regimen night creams and emulsions and can be used by all age groups.
The ANEW Genics regimen includes:
- ANEW Genics Treatment Cream
- ANEW Genics Eye Cream
- ANEW Genics Serum
Although Avon makes it easy by customizing ANEW regimens by age group, not everyone within that age group will have the same skincare needs. So Avon has designed a quick & easy tool to help customers create their own customized anti-aging regimen. The Guide to Looking Younger Online Quiz, is an interactive resource available through the Avon Website. Customers are asked a set of questions regarding their skincare concerns and based on their answers are given a customized regimen of Avon ANEW products.
Avon ANEW Body & Beauty Treatments
So far we’ve only covered ANEW skin care facial regimens but did you know anti-aging products go beyond that? ANEW fans can also use the anti-aging line from “head-to-toe” with Body Treatments. ANEW body treatments target problem areas on the body such as cellulite, sagging or discoloration. Avon ANEW also has an anti-aging sunscreen to help protect and repair skin from the damaging sun, as well as an makeup line that helps women look younger throughout the day.
ANEW Clinical Body
ANEW body treatment can be used daily to help correct specific problem areas on the body like age spots, rough texture, dimpling and cellulite, on the legs, arms and hands.
Clinical Body Treatments
- ANEW CLINICAL Professional Cellulite Treatment
- ANEW CLINICAL Luminosity Pro Brightening Hand Cream SPF 15
ANEW Solar Advance
ANEW Solar Advance is Avon’s relatively new line of sunscreen products designed to protect and prevent sun damage from harmful UV rays. But in addition to protecting skin up to 50 SPF, Avon ANEW Solar Advance is designed to repair the damaging effects of the sun with Patented RepairShield Technology which stimulates skin cells to activate it’s natural repair process.
ANEW Solar Advance Sunscreens include:
- ANEW Solar Advance Sunscreen Face Lotion SPF 50
- ANEW Solar Advance Eye & Lip Sunscreen SPF 30
- ANEW Solar Advance Sunscreen Body Lotion SPF 30
- ANEW Solar Advance Sunscreen Body Mist SPF 30
- ANEW Solar Advance After Sun Balm
ANEW Anti-Aging Makeup
Lastly, but by no means least, is the ANEW Anti-Aging Makeup made to complement the ANEW skincare regimens. Designed to rejuvenate the skin and smooth the look of fine lines ANEW Makeup comes in variety of colors to match any skin tone.
ANEW Anti-Aging Makeup can be found in the following items:
- ANEW Age-Transforming Concealer SPF 15
- ANEW Age-Transforming Foundation SPF 15
- ANEW Eye Lifting Serum Shadow
- ANEW Skin Transforming Primer
As you can see Avon has an extensive line in ANEW products and continues to add new products as new skin care discoveries are developed. For 20 years Avon ANEW has been a customer favorite and has led the way to younger, healthier, beautiful skin.
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I’ve been an Avon eRepresentative for over 3 years. I specialize in online sales through my Avon Representative website. You can read more about me here.
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My mother is using ANEW ADVANCED WRINKLE CORRECTOR and was wondering how to use it, when to use it and if she needs to wash it off afterwards to use her nightcream. Can you please help me get answers for her?
Thank you
Hi Leila,
Thanks for your question, I’m sure others may be wondering the same.
ANEW ADVANCED WRINKLE CORRECTOR should be used in the evening after cleansing with Anew Cleanser.
Apply the cream with upward & outward strokes on the face and neck targeting areas with the most lines & wrinkles. Your mother may feel some tingling which indicates it’s working.
This treatment cream can be used alone or in combination with a night cream. If using with a night cream it shouldn’t be washed off but rather after applying let it absorb a couple minutes before applying any ANEW Night Cream.
I hope this helps your mom out Leila and if you have further questions don’t hesitate to ask.
Thanks for stopping by
Dianne
Very helpful. Just got the Anew Clinical Luminosity Pro brightening serum. I’ve just been using it for 3 nights and i have noticed that my pores are smaller and my skin is smoother. Scars are less noticeable. I’m 38 years old, black and have been battling acne for years.
Hi Toni,
That’s great! I’m glad to hear you’re seeing results and so quickly. You mentioned you’ve been battling Acne for years, by chance have you every tried
Avon’s Clearskin Professional? It’s been clinically proven to be as effective as ProActiv but based on reviews Avon Customers say it works even better. You can take a look at the reviews here.
Right now there are two specials going on if you’re interested in giving Clearskin Professional a try. 1) Clearskin® Professional Acne Treatment System for $21.99 (reg $32) and 2) Clearskin® Professional 4-Piece Acne Fighting Collection on sale for $14.99.
Thanks for stopping by Toni and feel free give me an update if you decide to give Clearskin Pro a try!
Dianne
I have purchased the anew 7s but I also have the clinical products like the luminosity, lift & firm serum, thermafirm..but the directions are not clear. do i use all the treatment products first before I moisturize at night?
Hi Glenda,
The Anew Clinical products are used in addition to your regular Anew regimen and usually after cleansing and before moisturizing. A good rule of thumb is to use the lighter product first (serums & gels) let it absorb and then apply the heavier product afterwards (thicker creams). Here is a sample regimen using your products in this order
Morning Routine:
Cleanse- with Anew Ultimate 7s cleanser
Treat- Apply Anew Clinical Thermafirm Face Lifting Cream everyday. Make sure your face is dry when you apply it.
Moisturize- with Anew Ultimate 7s Day Cream
Eyes – apply Anew Ultimate 7s eye cream
Evening Routine:
Cleanse – with Anew Ultimate 7s cleanser
Treat 1 – every other evening you can alternate your ANEW CLINICAL Lift & Firm Pro Serum and the ANEW CLINICAL Luminosity Pro Brightening Serum. I think using them both at the same time might be to strong and could cause irritation.. Also if you feel you want to concentrate on a problem area you could also use either of the products for a two week period and then alternate.
Treat 2 – using your ANEW CLINICAL Thermafirm Face Lifting Cream everynight (this will be used twice a day, AM/PM)
Moisturize – with with Anew Ultimate 7s Night Cream
Eyes – apply Anew Ultimate 7s eye cream
I hope this has helped clear up some of the confusion, Jen. if you have further questions your welcome to contact me anytime.
Thanks for stopping by!
Dianne
i know this sounds stupid, but i am new to skin care regimens. i bought the anew rejuvenate entire line but i am confused on the order of application. i know the basics of cleanse moisturize and eye cream but when and how often do i use the other 4 items? the emulsion, rinse off and other two? before moisturizer? after? layered and if so what order? or do they replace other items? thanks in advance for the help.
Hi Amy,
Your question isn’t stupid at all. There are so many treatments it can be very confusing so here are the basics.
Anew Cleansers
Use both AM & PM everyday
Anew Day Cream
Use AM only everyday
Anew Night Cream
Use in the evening after cleansing everyday unless you are using the Anew Emulsions or Anew Genics.
Anew Eye Creams
Use both Day & Night everyday after cleansing
Treatments
As a general rule of thumb always use the lightest treatment first followed by the heaviest or thicker treatment.
Avon Anew Rejuvenate Night Sapphire Emulsion
The Anew Emulsions are used instead of the Anew Night Creams. So you’ll need to decide which product will benefit your skin most. What I’ve done is I’ve used the emulsions when my skin feels really dry and I need an extra boost of moisture like in the winter. You can use your Rejuvenate Night Revitalizing Cream when you don’t need as much moisture. You can also alternate the two, every other day as long as they’re not used at the same time.
ANEW REJUVENATE Mineral Facial Rinse-Off Treatment
Use 3 times a week, between cleansing and moisturizing.
ANEW REJUVENATE Flash Facial Revitalizing Concentrate
Use after cleansing and before your Anew Night Cream or Emulsion
I hope this clears up some of the confusion and if you need further clarification on the use of any other Avon Products feel free to contact me
Dianne
Thank you, Dianne! Will definitely buy Genics for her B’day as a present.Hope she will like it! It’s always great to test new products personally.
You’re welcome Debra! I hope she likes it!
My mom is a crazy fan of Anew platinum! Especially Anew platinum serum but I also ask her to try Anew Genics eye treatment. Should she change platinum eye and lip cream into new genics? I mean just give it a try? Thanks!
Hi Debra, everyone has there personal preference so your mom may like Genics eye cream better or she might not. All she can do is try it to find out for herself. Both creams are great and have their benefits so it really comes down to which one she sees the best results from.
Thanks for visiting
Dianne